Juice Plus+ Children's Health Study Anthem

Juice Plus+ wanted fresh ideas to push their Children’s Health Study campaign, which focused on parents presenting healthy lifestyle habits to their kids at a young age so they could grow into healthier adults. I sold in the idea of parents writing a letter to their children, detailing all their hopes and dreams for them while playing on the joys of parenthood, the regret of worldly ideals and living out what it means to have that healthy lifestyle with Juice Plus+.

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AD: Jordan Powell